W dzisiejszych czasach znajomość języka angielskiego jest niezwykle ważna w biznesie. Przygotowaliśmy kluczowe słownictwo biznesowe wraz z przykładami, które pomogą Ci lepiej porozumieć się z zagranicznymi partnerami.

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Marketing (Marketing)

• Branding - The process of creating a unique name and image for a product or service in the consumer's mind, through advertising campaigns.Example: Apple has built strong branding for its products and is easily recognizable.
• Target Audience - The group of people who are most likely to buy a particular product or service.Example: The target audience for this new fitness app is millennials who are health-conscious.

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Finanse (Finance)

• ROI (Return on Investment) - A measure used to evaluate the efficiency of an investment.Example: The ROI of our latest marketing campaign was 25%.
• Cash Flow - The amount of cash coming in and going out of a business.Example: Our business is facing cash flow problems due to the delay in payments from our clients.

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Zarządzanie (Management)

• Stakeholders - Individuals or groups who have an interest in a company, such as customers, employees, shareholders, and suppliers.Example: We need to consider the needs of all stakeholders before making a decision.
• KPI (Key Performance Indicators) - A set of quantifiable measures used to evaluate the success of a company.Example: Our KPIs for this quarter include increasing sales by 10% and reducing costs by 5%.

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Negocjacje (Negotiations)

• Bargaining - The process of haggling over the terms of a deal.Example: We spent hours bargaining over the price of the new office space.
• Counteroffer - A response made to an initial offer, typically with a different proposal.Example: We received a counteroffer from the supplier, which we are considering.

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Logistyka (Logistics)

• Supply Chain - The sequence of processes involved in the production and distribution of a product.Example: Our supply chain includes sourcing raw materials, manufacturing, and distribution to retailers.
• Inventory - The stock of goods held by a business.Example: We need to reduce our inventory levels to avoid wastage and storage costs.

Powyższe słownictwo biznesowe jest tylko częścią tego, co jest niezbędne w biznesie. Jednak znajomość tych terminów z pewnością pomoże Ci w skuteczniejszej komunikacji z zagranicznymi partnerami i osiągnięciu sukcesów biznesowych. Już teraz zapisz się na zajęcia English for Business i wejdź na nowy poziom w biznesie.